Why does good design matter?

Articles from I DO I DO

First impressions count. Your website is your companyís shop window, and in the wedding business more than any other, elegance matters.

A well designed site will help you compete more effectively with overseas internet traders Ė a part of the wedding industry which is putting wedding professionals under increasing pressure. Ideally, your website should conjure up a similar experience to walking into your showroom.

How can design help businesses?

According to the British Design Council, on average, design alert businesses increase their market share by 6.3% through design. Those in the retail sector saw an increase in market share of 6.9%.

They also find that businesses who see design as integral donít need to compete on price as much as others.

So what is it about design that is so powerful?

According to a study published in the journal Behaviour and Information Technology, people browsing the internet make up their mind about the quality of a website in just a 20th of a second. The study also showed that if people believe a website looks good, it will positively affect their overall experience of the website, including the site content.

Researchers warn that unless the first impression is favourable, visitors will leave the site without even knowing that companies might offer more than their competitors.

And what about wedding industry web design?

With the average UK wedding cost now reaching a generous £16,000, brides are now splashing out more than they ever have in the past on luxury, well designed goods. Your website is your virtual window into your business, and should be the launching pad for the beginning of your customerís wedding experience with your company.