Article Marketing is a type of advertising where a business writes about an area of expertise related to its industry. It’s been used since newspapers began, so it’s been around for a long time. So what’s so great about it?
Benefits
Article marketing has three major benefits:
- It helps to generate a trustworthy image by boosting your public profile as an expert in a particular field
- It advertises your company discretely using a reference box at the end of the article
- It increases links back to your website, especially when other websites republish the article (e.g. on blogs or e-zines)
Article Marketing and Search Engine Optimisation
Search engine optimisation is a collection of techniques for producing a website that ranks highly for particular web searches. Although the most important technique by far is the quality of the content, another is the usefulness of the links to and from the site. One great benefit of article marketing on the internet is that it creates relevant targeted links to your website, and the more high quality links you have to your website, the more highly Google will rank it.
What if I don’t like writing?
I Do I Do works in partnership with talented copywriters to take the hassle out of article marketing. A concise, well written article is more likely to be linked to, and presents your company in a professional light.
We then submit your article to relevant websites who might be interested in publishing it, and the more publications that accept it, the more links back to your site.
To find out more about our article marketing services, please contact us on 0121 314 6068, or fill out our enquiry form.
